The “architecture” in IA leads us to make a lot of correlations to architects and the physical buildings they design, but there is a lot to consider at all levels of that simile. Learn how signage and wayfinding processes, considerations, problem areas, and goals in the physical space can inform digital IA practice with concrete examples and inspiration.
Walk away more aware of how the information architecture you see in the physical world leads to exceptional sense- and place-making experiences and can inspire you to make better IA decisions.
Key takeaways from the session:
- Learnings from physical wayfinding processes, considerations, problem areas, and goals.
- Concrete examples of signage in physical space that will help them to explain more abstract digital wayfinding and place-making.
- How information architecture is considered in, and improves, sense- and place-making experiences in the physical world.
- Ways to pay more attention to physical space in order to make intuitive decisions in digital space.
Sam Raddatz (she/her) is a Program Manager at Netflix where she focuses on inclusion throughout their products. In her previous role as the CEO of Logic Department, she worked with non-profits like Wikimedia, The Brooklyn Museum, and The Trust for Public Land to create more intuitive & organized digital products.
With a background in project management, qualitative sociology and holding a Master’s degree in Information and Library Science, Sam tackles any challenge in the most organized and transparent way possible. She is a strong believer that there are design solutions that can make any interaction less frustrating in all aspects of our lives.