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Home / Sessions / Narrative Prototypes: Long-Form Narrative as Collaborative Sensemaking

Narrative Prototypes: Long-Form Narrative as Collaborative Sensemaking

IAC23

Time(s)

March 31, 2023
3:00 PM to 4:00 PM CT

Location

C / Pelican I/II

Description

This talk explores the power of long-form narratives as a way to improve organizational velocity and avoid the trap of business-as-usual. As companies struggle to effectively address their future, narratives serve as a way to explore change and support resilience. While a chaotic present can rob us of clear vision, long-form narratives can help increase organizational velocity while avoiding the traps of business-as-usual. Amazon had famously banned PowerPoint presentations in favor of longform narratives and were able transform from an online bookstore to an invention machine. Beyond Amazon, more companies are starting to leverage narratives to improve their business outcomes.
This session combines deep research in the areas of communication, design, and sensemaking, with over twenty-five years of professional experience to provide attendees with tools they can use to drive positive change and increased resilience within their organization. This talk will provide attendees with:

  • An understanding of narrative culture and why it is critical today’s organization
  • Tips to create and evaluate narratives
  • Ways to improve organizational velocity
  • An approach to improve diversity and inclusion to improve innovation outcomes
  • A framework to avoid the traps of business as usual

About the speakers

Matt Arnold

Matt Arnold serves as Principal, Services Strategies and Solutions at Brightidea. He has over 25 years of experience leading innovation and design projects with many of the world’s top brands. Matt loves to nerd out about design, sensemaking, and collaboration. He was the creator and host of The Iowa Idea Podcast which explored stories of creativity, craft, and innovation. Matt earned a BA in Communication Studies from The University of Iowa and an MS in Communication from Illinois State University.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to last year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor OOUX Masterclass
In-Kind sponsor
OOUX Masterclass
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media

Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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