Sessions

In a world…where only 65% of B2B content ever gets used, nerdy heroes and heroines are hard at work building ecosystems of content. Their weapon? Metadata strategy.

In this session, you’ll learn how to:
– Conduct a content audit without going insane or spending the rest of your life in a spreadsheet.
– Build a tagging structure that puts your users and their challenges first — while also making your CMS a strategic asset that’s easy to use.
– Bring your analytics to life by blending it with metadata that reflects the purpose of your content.

Key takeaways from the session:

In this session, you’ll learn how to:

– Create tagging structures that reflect your audience’s challenges.
– Audit and analyze your content by blending metadata and analytics data.
– Engage your peers to foster a metadata strategy that reflects business goals.
– Conquer the world. Or at least conquer content bloat.