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Home / Sessions / Metadata strategy for beautiful nerds

Metadata strategy for beautiful nerds

IAC 2020

Time(s)

April 10, 2020

Description

In a world…where only 65% of B2B content ever gets used, nerdy heroes and heroines are hard at work building ecosystems of content. Their weapon? Metadata strategy.

In this session, you’ll learn how to:
– Conduct a content audit without going insane or spending the rest of your life in a spreadsheet.
– Build a tagging structure that puts your users and their challenges first — while also making your CMS a strategic asset that’s easy to use.
– Bring your analytics to life by blending it with metadata that reflects the purpose of your content.

Key takeaways from the session:

In this session, you’ll learn how to:

– Create tagging structures that reflect your audience’s challenges.
– Audit and analyze your content by blending metadata and analytics data.
– Engage your peers to foster a metadata strategy that reflects business goals.
– Conquer the world. Or at least conquer content bloat.

About the speakers

Anna McHugh

Anna is a content librarian and curator, and she believes in the compassionate treatment of content. She specializes in content audits, taxonomy, content curation, and analysis.

Above all, Anna focuses on content organization so that good content doesn’t fall by the wayside. As a dedicated Red Hatter, Anna believes in the power of collaboration to overcome content chaos and marketing malaise.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor OOUX Masterclass
In-Kind sponsor
OOUX Masterclass
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media

Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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