In today’s world, we’re dealing with ever expanding multi-device multi-screen multi-service ecosystems across multiple channels. Most of these ecosystem profiles have their own user behaviours, user needs, interaction models and design patterns. Amongst all that, we need to move away from our traditional methods, and learn new ones that enable us to better understand the big picture.
In this half day workshop you’ll learn about the importance of initially focusing your design practice on the overall service ecosystem rather than the small design details that are a byproduct of the constant switching of products and channels.
Understanding an ecosystem is not (just) about visualizing and diagramming it. Being able to identify and apply the right lenses to the visual representation can become a key sensemaking tool in identifying the overall business and customer experience strategy.
You’ll also learn that alongside solid research, facilitation and collaboration are the other key ingredients to the success of an ecosystems mapping exercise.
What topics will be covered?
- Core concepts of systems thinking and how it differs from our traditional ways of representing and understanding complexity.
- Framing, boundary setting, and its importance in identifying the scope of an ecosystem.
- The most common types of ecosystems and a methodology for ecosystems mapping.
About the speakers
Cornelius Rachieru is the founder of Canadian UX consultancy Ampli2de Inc., where he explores his fascination with the politics of design while leading enterprise-scale experience and service design projects.
Over the past 15 years, he managed a number of large UX teams as UX practice leader at Deloitte Canada and Shaw Communications, and has worked in a wide range of industries, from technology to financial services, healthcare, entertainment, enterprise risk management and law.
He is also Founder, Co-chair and Creative Director of the popular CanUX conference, Canada’s largest and longest running annual UX event. A self proclaimed night owl (he is originally from Transylvania), Cornelius loves red eye flights and is a nomad at heart.