We worry a lot about getting designs wrong for our users. The downsides, well, can be pretty dire. But what if you get it right for them? What are the outcomes downstream?
What if your goal was to only make new mistakes? What if you could anticipate the ripple effects of getting the design right for your core user to see what happens when your design goes out into the world and does what you want it to?
In this talk, you’ll learn how to preview (and maybe mitigate) the worst possible outcomes without actually messing anything up. You’ll see how the sense you make of a design for your primary user affects others in the ecosystem.
Key takeaways from the session:
Attendees will learn how
- design decisions have immense network effects
- to be more aware of downstream effects of decisions
- to mitigate possible bad outcomes (even when your intentions are good)
About the speakers
Dana is a pioneer and thought leader in civic design, bringing deep experience to that space. After working with banks, insurance companies, and tech companies for decades to improve experiences for their customers and workers, Dana takes that knowledge to public services. She has applied this work in dozens of states, with counties, and in the U.S. federal government. In 2019, Dana was named one of the world’s most influential people in digital government by Apolitical. She’s a Fellow at the Belfer Center Technology and Public Purpose program, co-founder and former co-director at the Center for Civic Design, and now policy designer for the United States Digital Service.