C / Pelican I/II
Inclusive IA: It’s A Thing, Danielle Cooley
Are accessibility and inclusion part of an information architect’s responsibilities? We maintain that they are not just a part but an important part of doing great IA work.
In this fast-paced session, we will discuss the reasons why and share several examples of inclusive and exclusive IA. Attendees will leave with a renewed sense of purpose and a job aid to keep and share with their teams to help keep inclusive design integrated in the product lifecycle rather than a checklist item or afterthought.
Attendees will be encouraged to share their own stories of how inclusive practices have (and haven’t!) been part of their past work.
The role of UX in bringing project to a higher level, Sirin Abu khafajah
In this talk I would like to share with you a successful story about a project that made a difference in my career and made me a UX advocate.
This project showed the value of UX and how using the right methods at the right time can bring a project to a higher level.
One day, I overheard my manager talking about a tool called bridal configurator. By conducting a quick heuristic evaluation on the tool’s interface, I found that the interface suffered from main usability issues. It was overwhelming especially for new customers. It added complexity on the process of designing an engagement ring.
We shared the results with the stakeholders, and I showed the desire of redesigning the whole interface into a more user friendly one.
After getting the approval, I developed a research plan where I listed all the research methods I planned to use. Along with the research and business objectives I aimed to fulfill.
The finished product added a great value to the company websites and stores. In less than
three months this project contributed more than $2 million in revenue.
About the speakers
Danielle has over two decades of experience applying a number of strategic user experience research techniques to a wide variety of products, including hardware, medical devices, Windows, web, telephone, and mobile. Her work has benefited such organizations as Pfizer, MasterCard International, Fidelity Investments, Hyundai, Graco, Enterprise Rent-a-Car, Mayo Clinic, and more.
She has a BE in Biomedical and Electrical Engineering from Vanderbilt University and a MS in Human Factors in Information Design from Bentley University and has run her own bespoke UX Research and Strategy consulting practice since 2009.
You can find Danielle online at http://dgcooley.com, and she tweets sometimes @dgcooley.
In 2009, I started my journey in UX as a master’s student at Kent State University. During that, I worked as a research assistant by which I developed a strong interest in pursuing research problems on how users interact with abundant information using multitouch technologies.
I worked across multiple industries between healthcare (University Hospitals, Providence), technology (Microsoft), and retail (Signet Jewelers (B2C) and Lowe’s (B2B)). Through these years, I worked in diverse problem domains to enhance the user experience for multiple projects using research methodologies at various stages of the product development cycle and under the iterative process of research, design, and implementation.
My first IA Summit was in New Orleans in 2012 as a volunteer. I am so excited to rejoin the IAC in NOLA again.