Sessions

Inclusive IA: It’s A Thing, Danielle Cooley

Are accessibility and inclusion part of an information architect’s responsibilities? We maintain that they are not just a part but an important part of doing great IA work.

In this fast-paced session, we will discuss the reasons why and share several examples of inclusive and exclusive IA. Attendees will leave with a renewed sense of purpose and a job aid to keep and share with their teams to help keep inclusive design integrated in the product lifecycle rather than a checklist item or afterthought.

Attendees will be encouraged to share their own stories of how inclusive practices have (and haven’t!) been part of their past work.

The role of UX in bringing project to a higher level, Sirin Abu khafajah

In this talk I would like to share with you a successful story about a project that made a difference in my career and made me a UX advocate.

This project showed the value of UX and how using the right methods at the right time can bring a project to a higher level.

One day, I overheard my manager talking about a tool called bridal configurator. By conducting a quick heuristic evaluation on the tool’s interface, I found that the interface suffered from main usability issues. It was overwhelming especially for new customers. It added complexity on the process of designing an engagement ring.

We shared the results with the stakeholders, and I showed the desire of redesigning the whole interface into a more user friendly one.

After getting the approval, I developed a research plan where I listed all the research methods I planned to use. Along with the research and business objectives I aimed to fulfill.

The finished product added a great value to the company websites and stores. In less than
three months this project contributed more than $2 million in revenue.