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Home / Sessions / Learning About Your Users: Introduction to User Research

Learning About Your Users: Introduction to User Research

2018 IA Summit

Cost

$350 USD

Time(s)

March 21, 2018
1:30 PM to 5:30 PM CT

Description

We often hear about the value of user research. Collecting data from current and potential users provides deep insight into the goal we are trying to achieve – useful and usable products. But how do we do that as part of the design and content creation process? This workshop will explore the role of user research in the UX design process. We will provide insight into the types and methods of user research, and when and why to use them. We will take a deep-dive into the critical method of interviewing, from developing a research protocol to analyzing data and making recommendations.

The workshop is accommodating to participants of all experience levels. Attendees will participate in group activities to apply the principles taught in class. Attendees will have an opportunity to role play and collect data from other participants. Finally, all attendees will create a research action plan relevant to their work.

About the speakers

Victor Yocco

Victor Yocco, PhD, is a UX Research Director at EY Intuitive, a Philadelphia-based design studio. Victor frequently writes and speaks on the topics of applying principles of psychology to design, and user research. Victor has written a book, Design for the Mind, on the application of principles of psychology to design. He has written for A List Apart, Boxes and Arrows, Smashing Magazine, UX Booth, and many other publications. Victor has been a frequent guest on podcasts such as Hanselminutes with Scott Hanselman and User Defenders with Jason Ogle.

Jemma Frost
Jemma Frost

Jemma Frost is a UX Researcher at EY Intuitive, a design firm based in Philadelphia, USA. Through her research, she brings the user’s needs to the development process.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media
Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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