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IAC: Information Architecture conference

IAC: Information Architecture conference

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Home / People / Victor Yocco

Victor Yocco


Twitter: @victoryocco

Victor Yocco, PhD, is a UX Research Director at EY Intuitive, a Philadelphia-based design studio. Victor frequently writes and speaks on the topics of applying principles of psychology to design, and user research. Victor has written a book, Design for the Mind, on the application of principles of psychology to design. He has written for A List Apart, Boxes and Arrows, Smashing Magazine, UX Booth, and many other publications. Victor has been a frequent guest on podcasts such as Hanselminutes with Scott Hanselman and User Defenders with Jason Ogle.

Conference talks

  • Learning About Your Users: Introduction to User Research (2018 Pre-Conference Workshop)

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