Whether we’re talking about design, content, search, or engineering, we all need an information model that captures what the user needs and cares about. But we don’t all need the same parts, or even start in the same place. I’ll look at information modeling approaches I’ve encountered across programming, design, content architecture, and SEO teams, and the priorities they serve. Then I’ll share how we can integrate these approaches to align cross-discipline work, reduce conflicts, and ensure a consistent end-to-end customer experience. An integrated information model ensures that our user experience, search experience, and content architecture stays aligned as our users needs and business problems change and evolve.
Michael Priestley is an information architect, taxonomist, and content architect focused on the intersection of semantic content, user experience, and SEO at enterprise scale.
Michael has experience working with and across marketing, sales, training, documentation, and support content, coordinating requirements and delivering common processes and standards. He was named an OASIS Distinguished Contributor for his development of the DITA content standard.