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IAC: Information Architecture conference

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Home / Sessions / Opening Keynote

Opening Keynote

IAC22

Time(s)

April 21, 2022
11:30 AM to 12:30 PM CT

Location

Auditorium

Description

Design leaders and their teams often struggle with integrating Design and Data Science for better artificial intelligence product development. In this talk, Ovetta Sampson, vice-president of Machine Learning Experience Design at Capital One, demystifies the Machine Learning and AI development process. She will also show how Design easily and optimally integrates with this process to yield more human AI product development as well as addresses or prevents non-optimal outcomes like bias, inequity and harmful human-machine interactions. Learn how AI is designed and how Design can influence and impact its outcomes from its inception to its deployment.

About the speakers

Ovetta Sampson
Ovetta Sampson

As Vice-President of Machine Learning Experience Design, Ovetta leads and supports the Enterprise Machine Learning and AI Design Team, the Responsible Artificial Intelligence Team and the Machine Learning Governance Design team at Capital One. Supporting Capital One’s mission to change banking for good, she’s responsible for helping to integrate human-centered design, strategies and processes into the machine learning platform and models that power Capital One’s associate and consumer experiences.

Prior to joining Capital One, she was a Principal Design Director at Microsoft, leading a transdisciplinary design, engineering and research team in developing cross-industry innovative solutions for Microsoft’s biggest enterprise customers. An IDEO alumna, Ovetta’s sweet spot is the intersection of humanity, business and technology.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

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