Creating serendipitous digital experiences is a holy grail for a lot of UX designers. How might we foster that magical feeling of giving people precisely what they need at the right time—even if they didn’t expect it?
It takes a lot of research, preparation, good information architecture and sometimes a good machine learning model—but it’s possible. I’ll talk about a framework to make that happen and use a few examples to illustrate how digital serendipity comes to life!
Over the past 20 years, Kit has been a design leader, a speaker, a writer, a product designer, an inventor, a UX/interaction/something-something designer, a consultant, a dad (twice), and a cautious optimist for this exciting tech-ridden time we all live in. He cares a lot about design cultures at large scale, design ethics, and computational design. His current role is Sr. Design Advisor at Fannie Mae. He helps the company succeed with digital and design transformation by focusing on human experiences and value to our society.