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Home / Sessions / Gather Round: Sharing the Stories from UX Research

Gather Round: Sharing the Stories from UX Research

2019 IA Conference /

Time(s)

March 24, 2019
11:15 AM to 12:00 PM CT

Description

As UX Researchers, our job is not over when the observations are done. In fact, that’s when the most important part of our job is just beginning. A key finding from a research study is only actionable if it’s shared in a meaningful way that grabs the attention of your stakeholders and team members. How are you going to make sure to tell the end user’s story in a way that creates empathy so the right design decisions are made? For those that could not observe the research first-hand, we have a responsibility to relay the emotions, not just the findings, that were expressed during the research. If we do our job well, we can transport them to that user’s environment. Storytelling makes this possible by creating an emotional impact, which gets the listener to actually feel a user’s pain and motivate them to take corrective action.

Come to this talk to learn more about the best ways to share the stories from UX research and different ways to present research data. I’ll cover different ways to learn people’s stories, how to decide what stories to tell, and how you can actually tell those stories in a meaningful way.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media
Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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