2018 IA Summit
Designing the navigation for a large website should be easy, right? You do the research, do a card sort and roll it out…WRONG! Designing navigation requires the patience of a saint, negotiation skills of a diplomat, the eye of a content strategist and the detailed hand of a taxonomist.
In this introductory workshop aimed at people who are about to or are in the middle of creating navigation for a site, Mags Hanley will teach you the process for designing navigation, and provide hands-on tools for actually doing it.
- Identifying the business value of the project and benchmarks for success
- Current-state analysis
- Site and content audits
- Understanding the users’ mental models
- User research and usability testing
- Creation of navigation models and principles
- Development of labels and links
- Integration within a site
- Ongoing measurement and business as usual (BAU)
Mags Hanley is a career and information architect. She helps Designers work out the next stage of their careers are by using the tools of their trade – analysis, research, and synthesis. She helps senior designers develop into leaders, and provides the scaffold and tools for design leaders to be effective in their jobs.
Mags lives in Melbourne Australia – the coffee capital of the world – but prefers tea! She has lived across the world in the US and UK working in organisations as diverse as Argus Associates, the BBC and JB Hi-Fi.