• Skip to primary navigation
  • Skip to main content

IAC: Information Architecture conference

IAC: Information Architecture conference

  • IAC23 New Orleans
    • Tickets & Registration Info
    • Conference Theme
    • IAC23 for Everyone
    • Venue – InterContinental
    • Experience NOLA
    • COVID-19 Policy
  • Program
    • Schedule
    • Speakers
    • Workshops
    • Career Center
    • Activities for First-Timers
  • Sponsor IAC23
  • About
    • Code of Conduct
    • Vision & Values
    • Diversity, Equity, Inclusion and Belonging
    • Scholarships
    • Past conferences
    • IAC Advisory Board
    • Privacy Policy
  • Contact
    • IAC23 Volunteers
  • Log in
Home / Sessions / Design as Translation

Design as Translation

IAC22

Time(s)

April 23, 2022
12:45 PM to 1:15 PM CT

Location

Auditorium

Description

Before entering my current profession as a User Experience Designer, I was trained and worked as a language translator. In literary translation, we have a saying that you can either bring the text closer to the reader, or you can bring the reader closer to the text. With the former, the text is translated in a way that does not push the reader outside of their comfort zone. Derogatory terms may be exchanged for a softer word, certain names and geographic locations may lose their original spelling and so on. With the latter, the reader is encouraged to step outside of their comfort zone and engage with the story in a way that is more authentic to the original version. The same concept can be applied to design. You can bring the design closer to the user, or you can bring the user closer to the design. I would argue that the former applies almost exclusively to user experience design. Digital products are meant to be user-friendly. My goal is to extract solutions that will help designers create products which allow users to naturally immerse themselves in the experience.

About the speakers

Rhea Reid
Rhea Reid

Rhea brings a unique voice to the design community with her ability to raise awareness through verbal and written discourse. Her mission is to foster a strong community that supports diverse perspectives amongst tech professionals. Her work as a designer has been focused in the Fintech space where she previously worked on the consumer experience for H&R Block and now Ethos Life.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media
Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

The information architecture conference ©2022

Privacy Policy ⋅ Code of Conduct