Sessions

Data Design – a New Paradigm for Building Holistic Personalization Experiences

April 12, 2024
3:00 PM – 3:30 PM

Personalization requires well-structured data that can be leveraged across different surfaces and at different points in the user journey so that users get a consistent and valuable experience. It also requires product teams being able to tap into a shared data system that is actively managed over time.

But who is designing this data? There isn’t much discussion of this specialized expertise that is sorely needed on product teams today. And that’s causing many product teams to reinvent the wheel, work in silos, and ship fragmented user experiences. Data Design can fix this and those trained in information architecture are uniquely well-suited for the job.

In this talk, I will cover:

– What is data design

– Why data design is valuable to product teams and to broader company goals

– What the work of data design inside product development teams looks like

– Why I believe those with information architecture experience are well-suited to data design

– How all of this results in holistic personalization experiences that win

Presenters