Curiosity, Everywhere – Creating More Meaningful Experiences
This workshop will be taking place on Zoom.
[groups_member group=”IAC22 WK4″]
[/groups_member]
[groups_non_member group=”IAC22 WK4″]
[/groups_non_member]
Before our products or services can inform, entertain, satisfy or delight, they must first engage. Curiosity is a powerful way to engage customers and create memorable experiences. This workshop will help you harness the power that curiosity brings to experiences and create significant and more memorable experiences.
Key Takeaways
• Primer on Curiosity — What is curiosity? How is the emotion of curiosity formed?
• The Inviting Curiosity Framework— Is it possible to conjure curiosity? How do we create moments of curiosity in products and services? How do you help to sustain it?
• Examples and Impact — What are ways that brands and designers have used curiosity to create significant experiences? It’s a short distance from curiosity to delight – how can you ensure “safe passage” in consumer experiences?
• Integrating Curiosity into Daily Life – What are ways that we can weave curiosity in our daily habits?
