This workshop will be taking place on Zoom.
Before our products or services can inform, entertain, satisfy or delight, they must first engage. Curiosity is a powerful way to engage customers and create memorable experiences. This workshop will help you harness the power that curiosity brings to experiences and create significant and more memorable experiences.
• Primer on Curiosity — What is curiosity? How is the emotion of curiosity formed?
• The Inviting Curiosity Framework— Is it possible to conjure curiosity? How do we create moments of curiosity in products and services? How do you help to sustain it?
• Examples and Impact — What are ways that brands and designers have used curiosity to create significant experiences? It’s a short distance from curiosity to delight – how can you ensure “safe passage” in consumer experiences?
• Integrating Curiosity into Daily Life – What are ways that we can weave curiosity in our daily habits?
About the speakers
Cassini Nazir is a designer of conversations, curricula, and interfaces.
He is a Program Director and Clinical Associate Professor in New College at the University of North Texas where he teaches classes in design thinking and interaction design.
In spring 2020, he was Designer-in-Residence for the SMU Masters in Design and Innovation (MADI) program.
Prior to joining UNT, Cassini taught at The University of Texas at Dallas, where he directed two research labs. He was founding director of the ATEC Usability Lab, which fosters collaborative research with community partners and offers experiential learning to students. He was also Director of Design for the ArtSciLab, a transdisciplinary research lab helping the arts, science, and technology communities by pursuing initiatives of societal urgency and cultural timeliness.
His academic projects include collaborations with art historians, biochemists, brain scientists, futurists, materials scientists, new media artists, and a university press. He has worked with industry partners such as Intuit, Toyota, Sabre, DFW Airport, and projekt202.