Bridging IA and Growth: Advocating for Information Architecture in Tech-Driven Organizations
In a world eager to fast-track AI capabilities, Information Architecture (IA) is often overlooked as a critical foundation. This session, aimed at growth and product leaders, reveals how IA can drive user acquisition, engagement, and retention by solving core structural challenges. Through a recent case study in EdTech, I’ll demonstrate how IA transformed a complex product catalog and fueled growth through improved metadata, search, and recommendations. Attendees will learn strategies to position IA as a growth driver, build internal support, and advocate for its role in supporting sustainable, user-centered tech development. Interactive case discussions and a Q&A will equip participants to champion IA within their organizations.
