People

Mandana Rafat

Professional headshot of Mandana Rafat
Speaker

Mandana is a growth strategist and information architecture expert with over a decade of experience blending SEO, UX, and taxonomy to drive impactful digital experiences. Known for developing IA strategies, content models, and taxonomies, they specialize in aligning marketing, product, and technical teams to create scalable solutions for user-first digital experiences and AI-driven innovation. She’s has led cross-functional initiatives at companies like Skillshare and Prodigy Education, reimagining navigation, optimizing crawl budgets, and driving content-led growth. An advocate for user-first design, they are passionate about bridging the gap between knowledge management and AI product development. Outside of work, they are your typical elder millennial – overachieving and doing too much!