Beyond the Site Map and Inventory
Sensemaking with Content Strategy and Information Architecture
Love a good Venn diagram? Venn diagrams not your thing? Either way, this workshop is for you! We’ll explore how content strategy and information architecture (IA) come together to make useful, usable digital experiences.
IA goes beyond just building a site map. It’s about creating a system to organize and classify information. Content strategy is more than just cataloging current content. It’s a plan to deliver the right information to the right people at the right time.
In this workshop, you’ll learn to see sitemaps and content inventories not as starting points, but as outcomes of a strategic approach to digital design.
Get a 360 view of creating meaningful and inviting information spaces. Whether you’re an IA, content strategist, designer, product manager, or team leader, this workshop will offer insights you can put to work immediately.
Audience Takeaways:
- Differentiate between inputs and outputs of IA and content strategy
- Examine what role content strategy and IA play in the performance of a digital experience
- Recognize how different roles can contribute to team operations and efficiency
- Identify how to create a content structure that evolves with user needs
- Incorporate both organizational and user context into an information space
