360-video storytelling has the potential to upend the audience experience from that of looking into a framed scene to free exploring an active space. This immersive experience not only expands the canvas of the creator but offers the audience free choice in navigation that offers an experience that is more akin to video-game than traditional video. Beyond the gee whiz factor of the medium, there is a key shift in the user experience from the passive viewing to a more collaborative, shared experience.
Participants will examine a range of 360-video storytelling experiences from the worlds of higher ed, journalism, advertising and the creative arts to understand the strategic decisions behind building out content in this platform. How can this type of content fit alongside more traditional media content? And how can we as producers educate an audience that might not know how to use this content?
Attendees will get a behind the scenes look at several productions to better understand the requirements to create 360-video. Finally, participants will block out a scene to capture via 360-video within the session, as a hands-on example of the workflow of this medium. The primary takeaway from this session will not be the ‘how’ of creating this content, but the ‘why’ this type of content may be necessary to your own content strategy.
About the speakers
Ravi Jain is a prolific multimedia storyteller, with over 25 years experience in implementing new technologies to engage audiences. A short form video evangelist, he has received numerous awards and recognition for his work, including a 2007 Webby Award nomination for his “talk-show in a car,” DriveTime. He is a frequent speaker at conferences in the areas of content strategy and digital media.
Ravi designed his own undergraduate major at Oberlin College combining Computer Science, Film/Video and Studio Art. This prescient degree anticipated the explosive opportunities for digital and new media in the 1990s. In 2001, Ravi received his Master of Fine Arts degree from the Massachusetts College of Art & Design in the Studio for Interrelated Media. He is currently an MBA candidate at Boston College’s Carroll School of Management.
Jain currently manages strategic digital media solutions for Boston College’s Office of University Communications.