Cost
$375 USDDescription
No longer accepting registrations
as of March 5, 20230
Come learn how to define and apply Archetypes, a new method for modeling users that supports the design of resilient information structures by focusing people’s intent and the jobs they want to do. A resilient structure is one that understands and accommodates the forces present in its environment. In the digital environment there are many forces at play–business needs, market trends, implementation technology, and the nature of the information–and the most important force is the intentions of the end users.
This workshop will introduce you to archetypes and walk you through the process of creating and applying them. Example case studies will serve as practical examples of what works and what doesn’t.
Join us in this workshop to learn methods for defining bespoke Archetypes for resilient ecosystems, websites, and apps!
This workshop will introduce archetypes as a new model of users and give you the information, tools, and experience you need to try an archetypes user model on your next project.
Join us in this workshop to learn methods for defining bespoke Archetypes for resilient ecosystems, websites, and apps!
About the speakers
Grant Carmichael is an Information Architect and multi-disciplinary designer with The Understanding Group. He is on the core team of SiTE:LAB, a nomadic art initiative creating temporary public projects and site-specific art installations in underutilized and unique spaces.
Joe has been working with information spaces since 2009 and teaching professionals and university students since 2016. He leads the consulting practice at The Understanding Group where he strives to grow the next generation of IA practitioners and evolve novel, ad-hoc processes & methods into teachable, scalable practices.
