A Different Animal: .govs and Designing for a Dead Horse
Government websites don’t have a reputation for CX excellence. Often, that’s because – like most large, institutional sites – they bring with them many unique challenges: Architectures driven by org-charts, out-of-date content, complicated polyhierarchies for wide-ranging services.
Sometimes, customers just need simple answers to simple questions, like: who do I contact to report a dead horse?
We’ll take a look at the practical methods we employed in our award-winning redesign of miamidade.gov – exploring content strategy, structured data, user testing and feedback, and organizational buy-in, and more – that can help your wrangle your next public-institution scale project.
Key takeaways from the session:
Practical skills for organizing large, multi-organizational clients, covering:
• Content Inventories and Audits
• Taxonomies
• True intent studies
• Data Analysis
• Structured Data
