Scaling and Simplifying Content Production at PayPal

A poster showing the work I’m doing at PayPal as an information architect/content strategist. We’re moving content from an unstructured to structured state. From content being managed in code to content being managed by content professionals. From not knowing what content we have or what job it’s doing to an intelligent content framework with near-effortless tracking and measurement. From updates taking weeks to updates taking days or hours.