Serena Rosenhan manages a large team of User Experience Designers at ProQuest. She has helped define Agile development processes that keep user centered design in the forefront. She has 12 years experience as an IA and user experience designer and has helped design websites and web applications for high profile companies in many industries. In the course of this work, she has conducted many types of user research, including interviews, surveys, usability testing, and contextual inquiry. She holds a Ph.D. from Miami University in Rhetoric and Composition, with a specialization in Professional/Technical Communication and audience analysis.