People

Rachel Daniel has been involved in the UX realm for more than a decade and is a self-proclaimed Ex Unicorn. She’s covered everything from visual design to user research, interaction design to coding, and usability testing to prototyping. Rachel now manages a multidisciplinary team as Director of UX at MaxPoint, a leading business intelligence and digital marketing company that enables national brands to drive local, in-store sales.

Over her long career, Rachel has worked at companies large and small, producing award-winning designs, growing collaborative teams, providing ongoing training, and crafting user experiences for a variety of products and applications. She has been influential in the UX community through sharing her knowledge at both international and local conferences, including UX Scotland, Interaction South America, Big Design, Grace Hopper, The UX Lab NYC, and Ladies That UX. When not producing high-caliber designs or mentoring team members, Rachel looks for every opportunity to travel the world.