Priya Noel is an Advisory Researcher at IBM Design Studio. For over 10 years she worked as a strategic brand planner for brands such as Wrigley, Bud Light, Oscar Meyer, Kraft and Zales. In 2015 she made the pivot to leverage her consumer research skills in the UX space, specializing in enterprise technology. From developing personas, to uncovering user’s pain points she’s leaned on her marketing background to help shepherd the design, strategy and user experience of IBM’s Hybrid Cloud Offerings. Priya has a B.A. in Journalism from U.S.C. and and M.S. in Integrated Marketing Communication from Northwestern University.