Paula Macedo has 9+ years humanizing technologies as a UX professional. Currently involved in the studies and development of the eVTOL (electric Vertical Take Off and Landing) aircraft, the future of urban mobility, at Embraer. Before Embraer, she consulted with companies such as Microsoft, Facebook, Natura, GoodYear, Itaú Bank, Mondelez, Vivo, Ford, Bosch, Danone, and Motorola.