Paige DuPont is a Senior User Researcher at Ogilvy where she consults and executes numerous research initiatives for a variety of industries. In her previous role as IA and Researcher at Logic Department, she became a researcher with an eye for IA. Taking into account organization and structure rather than design-only solutions.
With a background in Economics, the balance of social science and business has always been an interest to Paige. She tackles challenges in a methodical and user-centered way that aims to teach both client and project team members that “anyone can be a researcher if you ask the right question.” She believes that to be efficient, research needs to be included in all phases of work as it has proven to produce efficient, logical and cohesive digital spaces.