Marianne Sweeny considers herself a Search Information Architect, that would be an IA with deep experience in information retrieval systems, user experience, search engine optimization (SEO) and content strategy. Marianne first started advocating the relationship between information architecture, user experience and search engines at the 2007 IA Summit. Google made her seeming heresy dogma with its Panda algorithm, their first step towards a user experience model of relevance ranking. Algorithms to deconstruct text to construct meaning followed. Now we occupy a world of intelligent assistants that independently learn from past behavior, information structures, user engagement and semantic connections to predict current needs.
Marianne is president of the Information Architecture Institute. In 2017, she was co-chair of the 2017 IA Summit with a focus on making IA, UX and content professionals aware of their influence over the development and performance of artificially intelligent systems. She is passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs for an optimal user experience.
See more at Daedalus Information System http://www.daedalusia.com