Past roles: speaker
With over 13 years of industry experience, Lynne Polischuik held roles in digital marketing before specializing in web analytics and further refining her skills in user experience strategy and interaction design. Armed with one of the very first certifications in Web Analytics from the University of British Columbia, Lynne eventually realized that while numbers are great, it really is all about understanding people. She is happiest spending time learning about what makes them tick and translating research insight into elegant, efficient design.