Linda Chadwick-Wirth has been designing experiences for users of all ages since 2005. Since joining Critical Mass (CM) in 2010, her work has included digital campaigns & site redesigns for a wide range of clients that have included HP, adidas, Harley-Davidson, & AT&T, to name a few, but her main focus and special passion is designing experiences and flows that help users accomplish day-to-day tasks in an easy and intuitive manner. A card-carrying member of AARP (and proud of it), she is the Age Affinity Group Lead on CM’s Diversity and Inclusion Board where she works to foster a culture embracing multi-generational differences and strengths. She and her husband live in on a small farm In western Colorado with a menagerie of dogs, cats, chickens, horses, and a mule.