Laura McFadden started her career as a print designer and marketing coordinator and transitioned into a technical role responsible for the design, front-end development and user experience (UX) at KeyBank. American Greetings and Arhaus Furniture gave her the opportunity to craft innovative online experiences, learn the nuances found in e-commerce, hone her user research skills, and manage high-performing UX teams of information architects, researchers, interaction and visual designers. She is currently Lead User Experience Designer at Sherwin-Williams.