Speakers

Lara works at Nothing AG, a digital design agency in Bern, Switzerland, where she is responsible for doing things with words. Sometimes, that means UX writing, sometimes it means information architecture, and sometimes it just means writing plain old content.

Next to this, she is also starting a PhD at the University of Bern, where she looks at UX writing and its cultural-political consequences. This involves asking questions such as: How is language used to imagine and design users? How do UX professionals describe and make sense of their own (language) work and its consequences? How are such design practices connected to ideological structures of, for instance, class, gender, or race?

Lara’s research interests revolve around critical sociolinguistics, social semiotics, and multimodal communication in the broadest sense (e.g. looking at communication beyond text and image). Her practical interests include UX writing, content design, information architecture, and, more broadly, how language shapes the world around us.