Julie Casanave is an 18-year veteran in the field of User Experience Design. In her current role as UX Director at Fidelity, she is leading the design of a multi-million dollar, multi-year program to improve online customer service. She introduced hypothesis-driven design and the Lab Notebook into the program, which has since been adopted as a best practice within the organization due to its success in delivering tangible outcomes. She has also worked at SolidWorks, Sapient Global Markets, Razorfish, and several start-ups.
She is a frequent speaker on the subject of the intersection of product design and product management. Her audiences include business executives, designers, engineers, clinicians, and scientists. She is a guest lecturer to graduate students in venture creation at MIT and Yale and has recently spoken at an invitation-only course for entrepreneurs sponsored by CIMIT, a consortium at Harvard Medical School.
