As a user experience researcher, John Boykin looks for ways to bridge business needs with users’ needs to make both more successful. Clients have included financial services firms (Bank of America, Visa, Blue Shield, PayPal, Janus, Prosper Marketplace), retailers (Macy’s, Bloomingdale’s, Walmart, Sam’s Club), and others (HP, Mitsubishi Motors, NBC, Del Monte, and Symantec).