![Jesse James Garrett](https://www.theiaconference.com/wp-content/uploads/2017/10/jjg-300x300.jpeg)
Past roles: keynote speaker and speaker
Jesse James Garrett is co-founder and Chief Creative Officer of Adaptive Path, a groundbreaking user experience design consultancy now part of Capital One. His contributions to the field of user experience include creating the seminal “Elements of User Experience” model; developing the Visual Vocabulary, a notation system for documenting user experience design; and defining Ajax, an approach to creating dynamic Web applications.