Since 1995, Jennifer Bohmbach has drawn upon education and experience to find creative and unique techniques to enable people to collaborate for maximum results. She has worked with clients and teams to envision, build and measure digital experiences including web sites, CRM Sales and Service systems, social media tools, marketing automation systems and product design. This work has spanned industries such as high tech, healthcare, advertising, retail, banking, software/SAAS. Jennifer is currently Director of UX at Oracle. She was previously at Cisco, EightShapes, Sun Microsystems, and J. Walter Thompson.