Speakers

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps associations, nonprofit organizations, and corporations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company’s clients include the American Bar Association, American Medical Association, Estee Lauder, Endocrine Society, Institute of Food Technologists, Intuit, and Walgreens.

Hilary has been a leading content strategy practitioner, mentor, and professor since 1999. She developed and taught the first graduate-level content strategy courses for Kent State University. She has been published, quoted, and her work cited in major industry publications including Content Strategy for the Web, Content Strategy at Work, and reports from Prophet/Altimeter. She is a frequent speaker at content strategy, digital, and association conferences, including the IA Summit/IA Conference.