Speakers

Esteban Gonzalez is chief strategist and planner of Brand Therapy, an insights-driven strategy and ideas workshop devoted to helping companies create unique, healthy, and sustainable relationships with their audiences. Esteban is a thought leader on issues of how consumers connect with brand experiences, expert at developing valuable and actionable insights about audiences, their motivations, needs, and decision processes. His specialty is in using these insights to produce creative, compelling digital and offline experiences. He has led award-winning design assignments for associations as well as other brands such as Kimberly-Clark, CVS, Blue Cross Blue Shield, Adobe, Hologic, United Airlines, Kraft, Samsung, and HP.