Erin Jo Richey is an independent user experience and digital strategy consultant at Flat Frog Design. She frequently collaborates with agencies and organizations on the design, execution, and optimization of data-rich interfaces, online applications, and interactive marketing campaigns. With an academic background in cognitive science, Erin has a strong interest in how people think and organize information. A veteran of the ecommerce world, Erin has worked for several top online retailers and startups, in roles that included management, product development, and digital analytics.