Chui Chui Tan has worked in UX for over 10 years. She is Managing Director of Beyō Global, which aims to provide a high quality experience to people in all corners of the world — ensuring parity of experience. Their work with Marriott, Clarks, Google, BBC and others has helped them understand their users and grow their markets in Asia, Europe, Middle East, Africa, North and South America. She is also author of International User Research.