Chelsea Watson is a UX design leader, experience strategist, wannabe generative artist and human-loving introvert. Her approach to IA combines design thinking, research and strategy, all with a relentless focus on the humans who make and the humans who use the products she oversees. Over the last decade, Chelsea’s worked with a wide range of clients including IBM, Walmart, AT&T and Visa to create insight lead, user oriented digital products. She’s currently an Associate UX Director at Publicis Sapient in Toronto and, in her free time, has been exploring computational design by coding 100 generative sketches in 100 days.