Beth Koloski currently teaches at General Assembly in Denver, and runs the Denver Innovation Company, which helps established companies learn and incorporate a repeatable process for innovation. She was previously Lead Experience Architect at EffectiveUI. Beth has more than 10 years experience designing user interfaces for Web-based software, leading successful projects for such clients as Orbitz, Domino’s, Red Bull and Standard & Poor’s. She graduated from St. Mary’s College of California with a Bachelor of Arts in English literature before earning her Master of Arts in English and American literature from New York University.