My path was set, I was going to be an architect. Twenty-five years and two decades in tech later, I’ve somehow ended up back where I started, as an architect for customer experiences. Designing for virtual spaces isn’t much different than designing for physical space, plus I get to work on more interesting projects that impact at scale. Since founding PH1 Research in 2012, our team has had the pleasure of improving the experiences of public health, higher education, tourism organizations, and more.