Ariba is an innovation, design and UX strategist who builds inclusive and ethical products, empowers teams and facilitates dialogues where curiosity and experimentation can flourish. As a woman of color thriving with hearing loss, advocating for marginalized voices and communities means a great deal to her. She believes in designing for inclusion, prioritizing accessibility, building with an ethical code and being mindful of whose experiences we are excluding.
She is the Director of Innovation at the Ad Council, where she is focused on scaling design thinking and agile practices, keeping an eye on emerging tech trends, creating digital products for social good and nurturing a culture of innovation.
In her spare time, she teaches UX Design to NYC high school students through the NYOT Program. She is a member of Women in Innovation, IXDA, Within, Global CFP day and Shine Bootcamp. She enjoys lifting, knitting and exploring the outdoors.