People

Amy Cueva believes that design can help improve the human condition. She founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality.

As a speaker, Amy shares her vision and methodology at influential events such as Design Management Institute, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford MedicineX, Health 2.0, and HIMSS.