Amy Arden is a strategic thinker passionate about building experiences that matter. She has worked with and for organizations in diverse sectors, on projects ranging from virtual field trips to multichannel ecommerce support to public health to chatbots. Her content strategy and UX expertise is driven through experience with national nonprofit organizations—including the world’s largest collection of Shakespeare materials—federal agencies, and a Fortune-500 retailer. She believes that UX is far more than what happens on a screen or with a device. It’s an entire ecosystem of interactions, each of which has the potential to provoke an emotional response that drives user perception.