C / Pelican I/II
Being “the first” to do something can come with a lot of reward. It’s the classic superhero tale that proves the “impossible” possible. At the same time, it’s not always happily ever after. What happens after you’ve reached your goal or after you’ve slayed the dragons of adversity and won the war?
This inspirational session provides a non traditional approach to product design. Looking through the lens of adversity through personal narrative case studies, we will explore, unpack and redefine resilience in the tech industry. In addition, we will analyze those moments of resilience can shape product design and user experiences. In (I’m)possible, we will offer tactical recommendations on how to evaluate adversity to design more holistic and effective products. Finally we’ll open the floor for discussion around how this insight can help you in your own personal and professional growth to think as a more holistic designer.
About the speakers
As a Systems Designer and Research Strategist, Morgan utilizes her background in Ethnography, Design and UX Research to strategize solutions to complex problems. She specializes in research to elevate underrepresented users narratives and thereby build excellent products.
For 6+ years, Morgan has developed product design strategy for systemic impact across various industries such as AI, Real Estate and Enterprise and in multiple regions such as the US, Europe, and Latin America.
In her spare time, she also founded a design-led travel company, Tribe Trips which builds custom travel experiences for groups. Ask her about it when you meet!
Morgan received her B.A. in Public Policy from Duke University and is pursuing her masters in Design Methodology from Institute of Design, Illinois Institute of Technology.