Time(s)
Description
After an ideation workshop it can be hard to know what to do next. This session will take you through a concept testing framework that is fast and focuses on the right things to help your team prioritize and iterate.
About the speakers
Mike is a User Research Director at Liberty Mutual Insurance. He performs qualitative research to discover insights to inform UX design and strategy. Mike has been working in user experience since 1995. He graduated from Bentley University’s Master’s Program in Human Factors and Information Design in 2008 and is certified in UX by the Nielsen Norman Group. Mike has taught at Northeastern University and has guest lectured at New York Institute of Technology, the University of Washington and the University of Wisconsin. He is an active member of UXPA, UX Research & Strategy, and Rosenfeld Media’s Advancing Research Community. He has presented at UXPA Boston, UXPA International, Boston Accessibility, User Experience Lisbon, and UX New Zealand.