Content Strategy Is Community

You may be launching the coolest service on the block, bringing in students to a major university, or bringing attention to a community non-profit. User-centric content strategy, at its heart, is about crafting messages which bring together people who share common interests and goals. There is another field that serves a similar function – community management. In this talk, Greg Dunlap will unpack what content strategy and community have in common, and how these disciplines feed off of each other.