You may be launching the coolest service on the block, bringing in students to a major university, or bringing attention to a community non-profit. User-centric content strategy, at its heart, is about crafting messages which bring together people who share common interests and goals. There is another field that serves a similar function – community management. In this talk, Greg Dunlap will unpack what content strategy and community have in common, and how these disciplines feed off of each other.
About the speakers
Greg Dunlap is Director of Strategy for Lullabot, and the host of This Must Be The Place, a podcast about community. In his spare time, Greg is an internationally ranked competition pinball player and loud-music concert goer. He lives in Monterey, CA with his wife and a small menagerie of animals.