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Home / Sessions / Content Strategy Is Community

Content Strategy Is Community

IAC22

Time(s)

April 22, 2022
4:00 PM to 5:00 PM CT

Location

Auditorium

Description

You may be launching the coolest service on the block, bringing in students to a major university, or bringing attention to a community non-profit. User-centric content strategy, at its heart, is about crafting messages which bring together people who share common interests and goals. There is another field that serves a similar function – community management. In this talk, Greg Dunlap will unpack what content strategy and community have in common, and how these disciplines feed off of each other.

About the speakers

Greg Dunlap
Greg Dunlap

Greg Dunlap is Director of Strategy for Lullabot, and the host of This Must Be The Place, a podcast about community. In his spare time, Greg is an internationally ranked competition pinball player and loud-music concert goer. He lives in Monterey, CA with his wife and a small menagerie of animals.

Sponsor IAC

We’re looking for organizations who share our commitment to building and sustaining programs that drive a more inclusive industry. Learn more on the Sponsor IAC23 page or contact us directly at info@theiaconference.com for more information.

Thanks to this year’s sponsors!

Logo for sponsor Optimal Workshop
Platinum sponsor
Optimal Workshop
Logo for sponsor Factor Firm
Gold sponsor
Factor Firm
Logo for sponsor Last Call Media
Silver sponsor
Last Call Media
Logo for sponsor Design for Context
Scholarship sponsor
Design for Context

Logo for sponsor A Book Apart
In-Kind sponsor
A Book Apart
Logo for sponsor Balsamiq
In-Kind sponsor
Balsamiq
Logo for sponsor MURAL
In-Kind sponsor
MURAL
Logo for sponsor OOUX Masterclass
In-Kind sponsor
OOUX Masterclass
Logo for sponsor Rosenfeld Media
In-Kind sponsor
Rosenfeld Media

Logo for sponsor UX Camp DC
Community sponsor
UX Camp DC
Logo for sponsor World IA Day
Community sponsor
World IA Day

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